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published on

August 30 2019

How long should your video be?


Bruce McKenzie


Is there an ideal length for a video? The work of crafting a B2B marketing video is always done in hopes that prospects and customers will appreciate the effort enough to watch the whole thing. Some will. But according to 2018 video benchmarks from Vidyard [download page], only two out of three viewers stay tuned, even if the video is really really short. (...)
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