A Valuable Resource: Making the Case for Stock Vido FootageFor brands, producing content from scratch is often optimal and encouraged. But the Chargers' success shows that stock video footage can also be a flexible, evergreen resource, giving brands the power to engage consumers in new ways despite budget and time constraints. Searches reveal the growing popularity of terms like 'cinematic' and 'background,' indicating that communicators are actively seeking pre-made shots.
By paying attention to current stock media trends and relevant search terms, brands can extrapolate what consumers respond to and the themes they connect with. Loads of evergreen video content exists in the form of short films, GIFs, and motion graphics, all perfectly suited to breathe life into your brand….