Who will be featured in it, and what niche in your audience are you hoping will see it? When faced with these questions, brands typically try to answer them all at once with an overly simplified and nearly impossible solution: everything and everyone. They want it to appeal to their whole audience, to have every great feature and selling point for their business and tell the full brand history. Even if you can manage to fit all that into a video, it would be entirely too long and disjointed to have a hope of high completion rates, let alone being successful at accomplishing whatever goals you set out to tackle.
1. Choose Your Message (And Your Goal) Up FrontThe video creation process starts long before you (or the team you hire) ever picks up that camera. An example is using them to….