The key to turning that prediction into a reality is if brands can figure out how to make video work throughout the entire marketing funnel. How video content can help drive leadsVideos that build awareness will attract eyeballs and give your brand some necessary visibility. MOFU content plays a crucial role here because its purpose is to educate customers, who are aware of a brand but not yet ready to purchase.
Product videos, whether they are demos or instructional in nature, garner high levels of engagement, making them perfect for the MOFU stage. You can implement a tone, visual style and production aesthetic that makes it fun to watch, even if your objective is to deliver facts and information. Personalized video combines the visual appeal of motion pictures with the increasing….