Providing multiple formats to consume your content helps ensure your website visitors are receiving your brand message. If you do not have the budget or your clients are not within easy travel distance, you can ask them to film a video using their laptop or mobile phone. However, for client testimonials, more candid, less polished videos can still carry a lot of credibility and add an air of authenticity.
The format of the videos can vary widely, including interviews with staff or leadership, footage of how products are made, how services are delivered, or client experiences. While many companies tend to take an unstructured approach to these types of videos, you still have the option to hire a professional videographer for your next conference speaking engagement or holiday party. ….