Wednesday Sep 18, 2019

marketingland.com

YouTube masthead ads

hit TV app

You Tube masthead ads hit TV app. Note: By submitting this form, you agree to Third Door Media terms . We respect…
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By Amy Gesenhues
marketingland.com

You Tube masthead ads hit TV app. Note: By submitting this form, you agree to Third Door Media terms . We respect your privacy .

Get the most important digital marketing news each day. Why we should careAs more and more consumers cut the cord to watch programming via streaming services like You Tube TV, brands must find new opportunities to get in front of consumers via their TV. You Tube Masthead ads give advertisers optimal placement on a TV screen, putting the brand front and center whenever a user launches the app. 'According to a recent experiment we conducted with Media Science, You Tube ads on TV screens drive a 10% greater lift in recall than ads on linear TV,' writes You Tube. The company reports TV screens are its fastest-growing device, with daily watch time topping 250….

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