Create videos featuring key team members talking about their jobs, their hobbies, their families -- whatever they like. It true that some people are camera shy, but if you have done great work, then you should not have a problem getting customers to sing your praises on video. If you have been on cable news or a major TV station, including the clip on your website can result in a considerable boost to your credibility.
Instead of embedding a whole, hour-long episode, ask the podcast host if you can pull out a 1-2 minute segment and convert it into a video for your website. Start by researching your competitors with a tool like SEMrush to see what content on their sites attracts the most links, then develop a plan to create something better. 6. It important to have text descriptions….