Wednesday Sep 18, 2019

blog.hubspot.com

These Influencers Are Computer-Generated:

The Future of

Marketing, or Untrustworthy Advertising?

. Plenty of businesses, both large and small, use influencers across their social platforms to reach new audiences,…
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By Caroline Forsey
blog.hubspot.com

. Plenty of businesses, both large and small, use influencers across their social platforms to reach new audiences, build brand awareness, and increase sales. And, as influencer marketing grows, it no longer just limited to humans -- as we have seen with Jiff Pom, a Pomeranian with over nine million Instagram followers.

When you scan through her Instagram posts, you quickly realize her captions make her sound like a regular teenager. As the artificial news presenter stated in his introductory video, 'I will work tirelessly to keep you informed as texts will be typed into my system uninterrupted. 'Image SourceIn another example, Balmain, a fashion label, commissioned photographer Cameron-James Wilson to create a diverse 'virtual army' of models for Olivier Rousteing 2018 collection:In….

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