Our Facebook feeds, display ads, and even emails are full of video, making it even harder for brands to stand out. We also know that people pay attention to video content completely, while they may only skim posts or try to listen to highlights in podcasts. The question now becomes how you can engage with your target audience and offer them value with video instead of just adding to the white noise.
You do, after all, need an enormous amount of content over a set period of time just to keep people engaged on a regular basis with messaging that important to them. My entire audience will be happy to see video content about me and why I decided to become a majestic wedding planner. The low-level package clients may love video content about how to find flowers on a budget, with tips….