Tuesday Sep 24, 2019

marketingland.com

Facebook looks to

expand AR/VR technology

with CTRL-labs acquisition

Facebook has purchased CTRL-labs, a technology company that has developed a neural monitoring wristband. 'They will be…
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By Amy Gesenhues
marketingland.com

Facebook has purchased CTRL-labs, a technology company that has developed a neural monitoring wristband. 'They will be joining our Facebook Reality Labs team where we hope to build this kind of technology, at scale, and get it into consumer products faster,' wrote Vice President of AR and VR Andrew Bosworth in an announcement on his personal Facebook account. According to Bosworth, CRTL-labs' technology can translate signals in your hand muscles into a digital signals, making it possible to control your device without actually clicking a mouse or pressing a button: 'It captures your intention so you can share a photo with a friend using an imperceptible movement or just by, well, intending to.

'Why we should careMarketing teams that have already tapped into AR and VR branding….

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