Tuesday Sep 24, 2019

betakit.com

Vidyard shakes up

pricing model with

new “reverse freemium”

Vidyard shakes up pricing model with new 'reverse freemium'. Vidyard, the Kitchener-Waterloo software startup that has…
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By Isabelle Kirkwood
betakit.com

Vidyard shakes up pricing model with new 'reverse freemium'. Vidyard, the Kitchener-Waterloo software startup that has created a video platform for businesses, is looking to shake up the typical Saa S pricing model by launching a free option for users of its video-sharing platform. '- Michael LittThe new pricing model is an attempt to make video content creation, hosting, and management more accessible to businesses.

It also represents a big change for the startup, which has, up to now, offered three pricing options to clients: a starter plan, billed $150 monthly, a 'plus plan' at $850 per month, and custom prices for enterprise clients. The company said it is hoping to take the typical route for Saa S startups, which generally begin with a free service and later add paid features,….

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