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September 25 2019

How Lufthansa is using YouTubers to review shopping products


Dirk Singer


This article comes from the September issue of Airline Marketing Monthly, which this month has Lufthansa on the front cover. We featured Lufthansa both for its Upcycling Collection (where an A340 is being recycled into lifestyle products), and for the way it is working with YouTubers to review pre-flight shopping products. (...)
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