How Lufthansa is using You Tubers to review shopping products. These include beauty vlogger Fleur de Force, tech You Tuber Mrwhosetheboss, watch expert Teddy Baldassarre, and the You Tube couple which produces the 'Endless Adventure' travel channel. For example 'Mrwhoseteboss' looks at a pair of wireless earphones, a pair of over ear noise cancelling headphones (from Bose), a global portable Wi Fi hotspot unit, and a portable data storage device - all items a global traveller will obviously be interested in.
Mrwhosetheboss is the UK biggest technology You Tuber, while Fleur de Force has over a million channel subscribers. As a result, we can only assume that Lufthansa put quite a sizeable budget into commissioning all four to produce these shopping reviews. Focus on credibility and….