Using Tik Tok to Reach generation Z Consumers. That where Tik Tok, a wildly popular video sharing platform among generation Z, comes in. Musical.
ly was the place for teens and tweens to create lip syncing, dancing, karaoke, and even duet videos to share with friends. Since its enormous growth as Tik Tok, the app is now home to a wide variety of video styles, though the musical theme remains prevalent for most users. Even grocery giant Kroger has waded into the waters, allowing users to shop within the Tik Tok app. Recommended for You webcast, October 15th: Your baby is UglyThose brands that do not yet have their own profiles on Tik Tok can still benefit from increased exposure from influencers who use the platform. Many generation Z buyers trust their peers more than brands anyway,….
