Thursday Sep 26, 2019

marketingland.com

Reddit rolls out mobile landing

pages, standard sizes,

optional referral URLs for video ads

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By Amy Gesenhues
marketingland.com

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The new mobile landing pages for video ads are designed to provide a 'seamless viewing experience' -- when a user clicks on an in-feed video ad on Reddit mobile platform, they will be redirected to a website where the ad continues to play uninterrupted alon g side other branding and product information from the advertiser. This is what it will look like:obile landing page are now enabled for all mobile video ads, regardless of their objective. Reddit now supports 1:1 square and 4:5 vertical aspect ratios for video ads. Optional referral URLs to optimize CPV campaigns. Reddit also has introduced new optional referral URLs for CPV….

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