Thursday Sep 26, 2019

marketingland.com

Instagram in-stream video ads

driving more purchases

than Story Ads: Report

Of the 73% of respondents who said they were Instagram users, 31% said they had purchased a product directly after…
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By Amy Gesenhues
marketingland.com

Of the 73% of respondents who said they were Instagram users, 31% said they had purchased a product directly after watching a video on the platform. The survey includes a fairly small pool of Instagram users -- less than 1,000 spread out across three countries -- but the fact that twice as many of the survey respondents made a purchase after watching in-feed video ads versus a Story ad is notable. Per Wibbitz survey, 26% of the Instagram users polled said they follow new brand accounts discovered via the Instagram Explore tab (a section on the app with curated content and branded accounts based on a user interests), at least, once a month.

If you overlap this finding with Instagram own numbers -- that more than half of its billion users visit the Explore tab every month -- it….

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