What really matters is understanding how to create content in a way that works for you, and building a solid production process with the flexibility to roll with the punches. In organizations of all sizes, we find it usually comes down to the same general issues:TimeMoneyResourcesKnowledgeInfrastructureSometimes there are internal politics or team dynamics that can get in the way, too (especially if you do not have buy-in from higher ups). While these things can be frustrating, with the right vision and plan, you can still create worthwhile content that will move people along the buyer journey.
But one note before you proceed: We have seen plenty of brands dive into content creation enthusiastically but get frustrated or give up when they hit a snag or unexpected roadblock. ….