Ever since the formation of websites such as You Tube and Vimeo, video became one of the preferred methods of content creation and sharing. For companies looking at video marketing to aid their campaigns, 13 experts from Forbes Agency Council offer insight into what strategies work best to ensure success. However, some users prefer textual information while others have visual or hearing impairments that require text or subtitled video content.
If you want to ensure you capture those who are more interested and could be potential leads, provide links to additional content that more targeted for those craving a deeper dive. Plan The Digital Journey AheadOnce your video captures interest, help the story unfold throughout other channels and touch points. When creating video content you….