Tuesday Oct 1, 2019

business2community.com

Reaching Out with

OTT: Using New

Technology to Reach Audiences

More and more people are choosing to cut the cord and opt for streaming services and other online video platforms…
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By Ryan Yaeger
business2community.com

More and more people are choosing to cut the cord and opt for streaming services and other online video platforms instead of the broadcast, cable or satellite TV packages that have dominated the market for years. With this change to over-the-top - or OTT - television viewing, commercial placement has evolved to reach audiences where they are. I spoke with Nicole Bender, JFG media director, to get some insights on how OTT works and how brands can successfully reach cord-cutters.

This can refer to dozens of different platforms that are available now, though Netflix, Amazon Prime video, You Tube TV and Hulu are probably among the most well known. In addition to a number of providers, there are also countless ways for consumers to watch OTT programming. Recommended For YouRegister….

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