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October 1 2019

Reaching Out with OTT: Using New Technology to Reach Audiences


Ryan Yaeger


Depending on who you ask, television ads are either dead or stronger than ever. Polarizing extremes, to be sure, but the problem is not so cut and dried. The issue isnt that commercials have gone away, but rather that theyve evolved as that modern audiences have adjusted how they consume video content. (...)
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