. A notable difference between B2c and B2B buying decisions is that most consumers (75%) say they have placed orders immediately after watching a video. That may happen with some B2B products, but not the enterprise technology solution videos my company specializes in.
So it worth taking a look at the recently-published CMO Council report on video qualities that influence consumer decisions. Reflecting the B2B buyer interestNo one will be surprised to learn that consumers value videos about stuff they own or want to buy. It cost-effective to produce a series of persona-based videos, because a lot of the creative work (scripting, animation, etc. ) An obvious solution is to incorporate video into FAQs and product feature listings. I have long maintained that the purpose of a video….