Our production crew embarked on a film shoot across Birmingham to produce predominantly a video for Instagram, but along with other social media channels too, that promotes the new housing developments that Court has built. The shoot has taken in some of the sights of Birmingham along with filming in the show homes of the developments to sell not just the homes but the lifestyle of city centre living in Birmingham. Predominantly aimed at the youth market and people looking to get on the property ladder, Court has identified Instagram and specifically Instagram Stories as their best marketing channel.
In addition the format also appears on Facebook, Snap Chat and You Tube which Court may also look to use the finished videos on. Instagram has however been selected as their primary….