If you put a free course on Linked In Learning or Udemy, for example, you tap into those platforms' user bases, discoverable through their internal search function. Choosing video types for lead generationThe first step is to come up with the 'final asset' topic, which, ideally, combines all of the following criteria:Be based on a popular search query to rank and generate traffic on its own. 'Moz has repackaged their popular Whiteboard Friday videos into a free standalone course on Udemy that ranks third on Google for 'SEO training.
' JJOC7ONFb -- Tim Capper (@Guide Twit) September 1, 2018Webinar marketing is multifaceted: Webinars educate, engage, automate, and convert, and each process supports the other in a cycle. For example, back when it was called 'Google Hangouts,' we invited….