Tik Tok: What does it mean for marketers? . Tik Tok is owned by the Chinese company, Byte Dance, which during 2014 acquired and merged with Musical. ly, nearly doubling its user count.
Vine was originally created as an app to share casual video moments with friends (similar to what Snapchat has become), but the 6-second time constraint quickly turned into a creative challenge for users. Four months after it was founded, Twitter purchased Vine for $30 million in October 2012, intending for it to be a video companion to its short-form tweets. Despite going under, in its short time, Vine bred a culture of video creativity and hilarious memes that no other social network has been able to replicate. . ..
