By unlocking Spark AR (formerly known as Camera Effects), which was closed for beta until recently, anyone now has the ability to create and share an augmented reality experience with their followers, no coding required. From reviewing the successful case studies and audience participation received during the beta testing period, it looks like AR is set to be a homerun for those who can execute it effectively. One of the experiences Instagram hopes to capitalize on is the 'at home try on' capability, which can simulate a virtual dressing room or makeup counter.
Nars and Ray-Ban: Two Brilliant AR Case StudiesDuring the initial Spark AR beta testing phase, NARS Cosmetics brilliantly executed shopping ads where users can use their in-app camera to 'try on' different colors and styles,….
