VOTD: The Truth About movie Test Screenings, By 'Shazam! ' If you are the kind of person who keeps up on all the developments behind the scenes of your most anticipated upcoming movies, then you have very likely heard of test screenings. There maybe even a chance that you have been lucky enough to end up at one, especially if you live in a major metropolitan area like Los Angeles, New York City, and sometimes even Chicago. But what exactly do these test screenings accomplish and how are they helpful to filmmakers? director David F.
Sandberg has made a handful of big studio movies such as Shazam! , Annabelle: Creation and Lights Out, so he sat through the studio process of test screening a movie and using that to make a variety of decisions ranging from the film editing to the marketing….