Thursday Oct 10, 2019

qz.com

A digital marketer explains the difference

between an ad,

a viral video, and content marketing

Only when I go beyond the first idea and dive deep, making exhaustive lists from constant brainstorming, that newer,…
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By Aashish Chopra
qz.com

Only when I go beyond the first idea and dive deep, making exhaustive lists from constant brainstorming, that newer, more relevant designs emerge. The user experience, right from the first second of the video till the end, will determine how they engage and interact with our content. When we truly take the side of our audience and create for them, inspire them, solve their pain points, celebrate their life, help them express who they are or give them a vehicle to make the world a better place, that when we see true engagement.

It the content version of how pirated copies of bestselling books are sold at traffic lights in India. When we create content which attempts to make an impact on their lives and provide value, or help them express who they are, then we do not just get fans, we….

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