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published on qz.com

October 10 2019

A digital marketer explains the difference between an ad, a viral video, and content marketing

Author

Aashish Chopra

Summary

Over the years, the one thing Ive learnt is that content marketing is the exact opposite of advertising. When were brainstorming ideas for a video, Im always cautious not to make it seem like an ad. Ive realised that the first idea that comes to my mind is usually the wrong idea. (...)
read on qz.com

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