Salespeople make critical prospect connections, communicate the value of your product or service, and directly impact your bottom line. However, it also no secret that salespeople can sometimes get a bad rap -- ever see a comic strip or a meme poking fun at the stereotypical pushy, tactless nature of the traditional salesperson? Personal selling involves direct communication between a salesperson and potential customer and typically happens face-to-face, through email, over the phone, or via video chat software. It gives your sales team the chance to individually address any questions, concerns, or objections potential customers may have and move them closer to purchase.
The ultimate goal of the approach stage is to better understand the prospect and know their wants, needs, and….