video Marketing: Why Brands Should not Be Afraid Of It. If I look back a few years, videos on any platform were not as popular as ad images, textual posts and other forms of media. In the not-so-long-ago past, video content was heavier, took a lot of resources and did not match the browsing speed.
There is a range of motion that captures the user eye, and viewers are likely to pause and watch a video. So, why do we still see poorly produced video content? If you are a marketer, you have probably faced the question of where to put your focus. The end goal of any piece of content is to generate higher exposure and drive engagement. Today, there are many services that provide you with tools and generate great results, automatic video editing algorithms and small agencies/production….