Your website is where the conversions happen, so it important to take a step back and look at how video naturally helps increase traffic to your site. 1. Hosting videos on your website and platforms like You Tube and Vimeo increases the chances that you will rank high in Google.
But first, make sure to optimize your video by setting it up for success:Include relevant titles so that you answer your viewers' questions. Answer people questions with videoHave you noticed if you type in How-To that a video pops up at the top of your search? Google is taking note that people do not want to sift through a bunch of text, they want to learn quick and easy: with video. If your company offers valuable advice, upload your answers and tips in video to your site, hosting platform or social. You….