You will know exactly when you have been mentioned, and can respond quickly with a simple message to acknowledge that customer, keeping them happy and engaged. For example, comprehensive social listening incorporates direct brand or product mentions, as well as your industry, competitors, and topics your target audience engages with. It also includes the sentiments, language, and cultural cues embedded in the tweets and posts your audience shares online.
These tools put all your mentions and tracked keywords in one place so you or your team can respond to messages more efficiently. For example, you might notice that as the holiday season kicks into gear, more of your followers are sharing content related to baking, travel, and family gatherings. By performing this exercise on an….