But another big factor this time around is the crowded field of well-funded Democrats for whom cost is no object as they fight for traction in the crucial months ahead of the Iowa caucuses. video viewing habits are rapidly splintering across new screens and platforms while traditional TV is no longer a viable fallback plan for broadcasting a candidate message to the American populace. More than ever, political campaigns need to embrace a proactive approach to video, looking beyond analog--and even social media in some instances--to find more impactful ways of engaging audiences across the broader digital landscape.
Prioritize digital as pathway toward engaging millennialsThis election year will mark another major inflection point in the future of TV. In the recent midterm elections,….