How Now This Videos Generate 2. 6 Billion Views a Month: A video Design Teardown. COLORWith basic black, white and a dash of yellow in text and iconography, the brand keeps the color scheme simple and neat across videos for different platforms.
In the case of a Now This news video, it is creating a flow or structure that captivates the watchers and pulls them inside the story. Point being: the way Now This narrates stories is also the connecting thread in different videos of the brand even though the footage and subject matter may be disparate. The text, captions and visuals are enough to hook a viewer into clicking a muted video on Facebook. Innit? Real people talking to real people - content that mattersWatch this video of March For Our lives, an organization formed by survivors of….
