And it been shared by Nielsen that #Big Events drive millennials to continue their news search into television sources for more information and coverage. You take a Total video approach, the idea that broadcast teams need to start strategizing for a multichannel plan. The first step in a Total video approach is to expand your screen time to cover television, smartphones, and tablets.
take advantage of OTT and social media to create better awareness of your brand, leading to higher loyalty and increased demand for your content. It provides a channel opportunities to create more buzz with content that goes above retelling stories from linear TV. focus on personalizationGenuine personalization is a key component to creating a successful Total video strategy. Community reports,….