Monday Oct 28, 2019

vidyard.com

Video Analytics and

ROI: The Video

Metrics That Matter

It only through tracking views, attention spans, click-through rates (CTR), and more that we can identify which videos…
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By Chris Gillespie
vidyard.com

It only through tracking views, attention spans, click-through rates (CTR), and more that we can identify which videos work, and whether they help to generate leads, crack key accounts, add pipeline, retain customers, or realize revenue. Unlike traditional assets like blog posts, e Books, and emails--which only tell you whether someone visited or opened something--videos produce intent data. It a fair question, and while interesting, it also misleading--views are just a vanity metric unless paired with more meaningful measurements like video engagement stats.

For example, if an HR software company released a heart-tugging holiday video that went viral to the tune of millions of views, it could be a whopping failure if none of the viewers were in the target audience of people who would….

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