Monday Oct 28, 2019

vidyard.com

Video Storytelling:

How to Drive

Connection Through Narrative

While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and…
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By Kendall Walters
vidyard.com

While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities. If you sell solar panel software, your video message should be focused on saving the earth and the fight against climate change. Narrated by Colin Kaepernick--the headline-making NFL player who protested police brutality by taking a knee during the national anthem the previous season--the ad became a viral sensation.

Today you are not merely sold an airline ticket, you are treated to a tear-jerking video campaign about families connecting from across the globe, friends reuniting, and 80-year-olds boarding their first-ever flight. The story connects….

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