Monday Oct 28, 2019

thedrum.com

How using video natively wins more viewers

and how to

use it as part of your marketing strategy

While you should consider 'native video' as part of your marketing activity, it not as simple as recording and…
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By Sian Hainsworth
thedrum.com

While you should consider 'native video' as part of your marketing activity, it not as simple as recording and uploading. To ensure that your video is native, it must be designed (formatted) for the platform it being uploaded to. So, why is it important to create video that fits its intended platform? Creating your own native content allows more control, feels more authentic and in line with your marketing strategy.

Top five reasonsEngages viewers for longer Attracts more views Achieves more organic reach Easier for viewers to consume more content from the creator and follow the brands account Finally, and most importantly, content that is not native often annoys viewers by interrupting their user experience with unnecessary clicks or challenging functionalityExamples of good native….

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