Tuesday Oct 29, 2019

digiday.com

The Economist is trying to

convert its 1m

YouTube subscribers into paying members

The Economist is trying to convert its 1m You Tube subscribers into paying members. In September, as part of the…
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By Lucinda Southern
digiday.com

The Economist is trying to convert its 1m You Tube subscribers into paying members. In September, as part of the funding it received from Google Digital News Initiative, The Economist began publishing You Tube videos designed to increase watch time and interaction on You Tube as well as drive people back to The Economist site. The first three topics include 'Climate Change: can nature repair the planet? ,' 'How to help America poor' and 'How Brexit is changing the EU,' and will be followed by topics like doping in sport and tech company Huawei, which has faced recent controversy from the U.

S. for alleged ties in facilitating Chinese government surveillance. 'We are starting to see on You Tube the fruits of really focusing on making content for audiences on that platform and asking….

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