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published on digiday.com

October 30 2019

Why YouTube’s paying celebrities to start channels

Author

Tim Peterson

Summary

This article is part of the Digiday Video Briefing, which features must-reads, confessionals and key market stats. To receive the Digiday Video Briefing, please subscribe. You could make the argument YouTube doesnt need more celebrities. After all, YouTube stars like Lilly Singh, Liza Koshy and David Dobrik have legions of fans. (...)
read on digiday.com

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