As a company culture video we knew we had free range and were not limited to explicitly promoting our brand or demoing our product. We wanted to make an entertaining video for the sake of encouraging engagement and offering something fun to our existing audience base. We imagined a scenario in which our main character (played by our talented co-worker Jennette) creates a video that lands in the wrong hands.
Our creative director Blake Smith explains, 'I chose to create the inserts and have them during the filming was to avoid breaking the reality of the story. The desk lamp (where our full budget of $3. 99 was spent), was necessary to set a stark contrast between the warm tungsten glow and the darkness of the room. The stairwell light represents an escape from the darkness which gets….