Tuesday Nov 5, 2019

techsmith.com

4 Essential (and

Easy) Video Metrics

You Should Be Tracking

You do not want to spend time to create something only to share your video on social media or internally and find out…
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By Zach Craig
techsmith.com

You do not want to spend time to create something only to share your video on social media or internally and find out that nobody clicked play and the view count was low. The play number may not be helpful as a standalone metric but can provide some key insights. It could mean people are watching multiple times, or the video is drawing in unanticipated viewers.

Finding out the answers to these questions is well worth your time, because it will help you better position your video going forward. This graph shows the daily watch time by video within your selected date range. You also may see if viewers from specific traffic locations (i. e. , social media, website, advertisements, etc. ..

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