Tuesday Nov 5, 2019

marketingland.com

Tell your

brand’s story through

video ad sequencing

Tell your brand story through video ad sequencing. Creating a progression of short videos with a carefully targeted…
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By Brooke Osmundson
marketingland.com

Tell your brand story through video ad sequencing. Creating a progression of short videos with a carefully targeted campaign on You Tube can set up your brand success on the platform. But with the average attention span of adults being eight seconds (according to a study by Microsoft), how do you capture that user in the right moment with the right message? Effective content marketing has become crucial because of this staggering statistic.

As digital advances, content marketing tactics now encapsulate display and video strategies in order to keep a user engaged. If you are not targeting your ideal audience, you will be wasting valuable marketing dollars on users that do not fit into your key demographics. You are able to use audiences and demographics within Google Ads, but not….

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