Thursday Nov 7, 2019

vidyard.com

Sales and Marketing Leaders Increase Video

Investments Even Though

80% Not Confident in Measuring its Performance

Respondents hold a variety of different sales and marketing responsibilities and their companies range in size from SMB…
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By Sandy Pell
vidyard.com

Respondents hold a variety of different sales and marketing responsibilities and their companies range in size from SMB organizations to large enterprises. Many marketing and sales teams continue to focus on early-stage campaign metrics, making it hard to prove the impact of video on revenue. Going beyond metrics like social engagement, increases in site traffic, and longer times on site to expanding the use of video across the buyer journey and tracking engagement throughout will help sales and marketing teams to better understand the impact of their videos and identify areas for improvement.

Going beyond metrics like social engagement, increases in site traffic, and longer times on site to expanding the use of video across the buyer journey and tracking engagement throughout will….

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