When we want to buy something, many of us will turn to the internet for reviews, general information, and increasingly, video content. Use personality-led videos to build up trust and reputation for your brand, while also using the platform to show off a product. A great example of this is the 'Will it Blend' series of videos by Blendtec:How to Make a Great Product Demo VideoGet the Balance RightYou want to create an accurate representation of your product, but you also do not want to lose the attention of your audience by going on for too long.
Bear in mind too that you might need to create several versions of your video if you are intending to post them on your social channels. You should aim to have a reason for your video other than simple promotion: be aspirational, or….
