Tuesday Nov 12, 2019

qz.com

US startups

are already trying

to displace TikTok

US startups are already trying to displace Tik Tok. Tik Tok, the social video app, is reportedly undergoing a US…
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By Matthew De Silva
qz.com

US startups are already trying to displace Tik Tok. Tik Tok, the social video app, is reportedly undergoing a US national security review for censoring politically sensitive content. Depending on its outcome, the short-form video-sharing platform could risk losing its grip on the emerging medium which has proven popular among teenagers.

Firework, a video-sharing startup based in Mountain View, California, is one company aiming to become part of the broader social media landscape. Compared to Tik Tok which has spent nearly $1 billion on advertising in 2019 alone, Firework spends just a 'few hundred bucks' on Facebook ads each day, Yang said. But a few important things separate Firework from Tik Tok: The length of its videos, its screen rotation feature known as 'reveal,' and the….

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