US startups are already trying to displace Tik Tok. Tik Tok, the social video app, is reportedly undergoing a US national security review for censoring politically sensitive content. Depending on its outcome, the short-form video-sharing platform could risk losing its grip on the emerging medium which has proven popular among teenagers.
Firework, a video-sharing startup based in Mountain View, California, is one company aiming to become part of the broader social media landscape. Compared to Tik Tok which has spent nearly $1 billion on advertising in 2019 alone, Firework spends just a 'few hundred bucks' on Facebook ads each day, Yang said. But a few important things separate Firework from Tik Tok: The length of its videos, its screen rotation feature known as 'reveal,' and the….
