It combines visual imagery with a unique form of urgency, two-way communication, and an appearance on popular social media channels. Live video has to be worked into an overall marketing strategy in which different elements support and reinforce each other to build trust and desire, and guide leads to the purchase. Brands that release their products with spectacular, eye-catching shows have long used live broadcasts to attract as large an audience as possible.
Apple product launches fill the company own auditorium with journalists but also go out to people watching at home at the same time. When designers like Michael Kors release their new collections, they offer live video feeds from the catwalk. The live video that follows the launch will give you an opportunity to show the….