The Value of video in Marketing Today with Joe Martinez . ADVERTISEMENTFor episode 172 of The Search Engine Journal Show, I had the opportunity to interview Joe Martinez, director of Client Strategy at Clix Marketing, and a world-renowned expert when it comes to video and You Tube ads. What do you think about the value of video in marketing today? Joe Martinez (JM): It has a lot bigger impact than people realize.
Where do people really want to spend their time if they are involved in video today? JM: Where everyone should start should be You Tube. We have seen it high just with the misunderstanding of how You Tube works versus search because both run within the Google ads platform. And with the custom audience options that they have on You Tube, to me it hard to spend a lot of money….