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published on

November 14 2019

Use Receipts, Rewards, and Referrals to Personalize and Segment Emails


Campaign Monitor


Youve probably read about marketing tactics, but how are you supposed to keep them all straight? Whats personalization again? And why do you need to segment? Just remember: Personalization improves the subscriber experience, and segmentation improves the experience for you, the marketer. (...)
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