In social media, videos in square format look better and deliver more engagement. While most B2B video viewing continues to take place on desktops, B2B companies still need to discuss their solutions in social media. video generally rules the day in social media, but not in the standard TV formats everyone is used to.
Social media platforms, human attention spans, and user preferences demand new 'best practices' that may differ from how you are currently producing and distributing video. 1. Most users prefer to hold their phones vertically, which may explain why the social media management platform Buzzfeed reports that the square video format gets 30-50% more views and 80-100% more engagement. 2. subtitles, or captions, can make a big difference in how much of your message gets….