Saturday Nov 16, 2019

engadget.com

TikTok test lets users

link to the

products in their videos

Tik Tok test lets users link to the products in their videos. With the new feature, Tik Tok users will be able to add…
image
By unknown author
engadget.com

Tik Tok test lets users link to the products in their videos. With the new feature, Tik Tok users will be able to add a link to their videos to send viewers to a third-party sites where they can purchase products shown. In addition, users will also be able add one URL to their profile page.

The new features were first revealed by Fabian Bern, founder of Chinese influencer marketing agency Uplab, who shared them with Tech Crunch in a video on Twitter. Speaking to Tech Crunch, a Tik Tok representative said the features are part of the company 'experimentation' to improve the app. Tik Tok new features are very similar to Instagram sales through Stories and shoppable posts. These are commonly used by large and small Instagram influencers for affiliate marketing, although the influx of….

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