Monday Nov 18, 2019

tubularinsights.com

How Publishers Are

Missing $13B in

Video Advertising Revenue

Now that anyone can be a video creator, there more variety in content, more ways to distribute it, and more people…
image
By Bree Brouwer
tubularinsights.com

Now that anyone can be a video creator, there more variety in content, more ways to distribute it, and more people willing to watch. Consider this: a recent Global Web Index report found that around the world, Gen Z is spending almost the same amount of time per day watching content online as they are offline content! Despite this massive growth, there currently a $13B annual gap in the digital video advertising market today. According to a new study by Vorhaus Advisors in collaboration with Tubular, publishers could potentially earn $21.

6B annually across You Tube, Facebook, and Instagram, but are only pulling in around $8. 2B. That 2. 5x more than they currently earn from video advertising on these three platforms! How did Vorhaus come to this conclusion?.

The curated content published in the news section is provided as-is. Videocide is not associated with, and neither endorse, promote or profit from the businesses or authors that publish the referenced web content. Use at your own risk.
Videocide.com is a service provided by Codecide, a company located in Chicago, IL USA.