Now that anyone can be a video creator, there more variety in content, more ways to distribute it, and more people willing to watch. Consider this: a recent Global Web Index report found that around the world, Gen Z is spending almost the same amount of time per day watching content online as they are offline content! Despite this massive growth, there currently a $13B annual gap in the digital video advertising market today. According to a new study by Vorhaus Advisors in collaboration with Tubular, publishers could potentially earn $21.
6B annually across You Tube, Facebook, and Instagram, but are only pulling in around $8. 2B. That 2. 5x more than they currently earn from video advertising on these three platforms! How did Vorhaus come to this conclusion?.
