Tuesday Nov 19, 2019

nerdist.com

YouTube’s FTC-Mandated

Rules for Kids

Content Infuriate Creators

You Tube FTC-Mandated Rules for Kids Content Infuriate Creators. On September 4 of this year, a settlement was reached…
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By Matthew Hart
nerdist.com

You Tube FTC-Mandated Rules for Kids Content Infuriate Creators. On September 4 of this year, a settlement was reached in a lawsuit brought against You Tube by the state of New York and the Federal Trade Commission (FTC), which required the goliath video sharing platform to pony up $170 million for violating the Children online Privacy Protection Act of 1998 (COPPA). After the settlement, numerous You Tubers started pumping out videos decrying it, declaring the new rules to be a major, perhaps fatal, blow to people who create kids content on the platform for a living.

The You Tubers' complaints were mostly focused on the fact that the terms of the settlement called for You Tube to stop collecting data on, and aiming targeted ads at, child viewers (children defined as anyone below the….

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